Home | Sydney Durbin Pr

This is me

I graduated from Missouri Western State University in 2021 with a B.S. of Strategic Communication and a minor in both Graphic Design and Spanish. My academic focus was brand identity and visual merchandising, from basic branding design all the way to market application. Until mid 2023, I was Chief Marketing Officer at Rare Nutrition. I oversaw both packaging and brand design as well as its integration into consumer marketing, trade shows, client communications and events. Currently, I am the Full Time Assistant Manager at Madewell overseeing Hiring and Operations, focused on Loss Prevention Education and KPI management.

During my time at Missouri Western State University, I was the Design Director for Griffon Media from 2020-2021. I oversaw design for the entirety of the 100th Anniversary Edition of The Griffon. This edition went on to win 18 awards nation-wide, including First Place Feature Photography and Second Place Overall Theme from the Missouri College Media Association, Best Yearbook Division Spread from the College Media Association and was rated 8th Best In Show 2021 by the Associated College Press.

Content Strategy Writing
Campaign Management

Branding Social Media

Events Content Graphic Design Creative Initiatives

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Committed to delivering results that not only meet but exceed client expectations.

I'm Sydney, a creative strategist with a passion for crafting compelling narratives and visually captivating brand identities. With a keen eye for detail and a knack for storytelling, I thrive in the dynamic world of strategic communications and brand design.

My expertise extends beyond traditional branding to encompass digital media, social media marketing, and content creation. I understand the importance of staying ahead of trends and leveraging emerging technologies to reach target audiences in innovative ways.

My ability to collaborate effectively with cross-functional teams and adapt to evolving market dynamics sets me apart as a valuable asset in the field of strategic communications, social media marketing and brand design.

Outside of my professional endeavors, I enjoy immersing myself in art, culture, and design trends, constantly seeking inspiration from the world around me.

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